‘Less is more’ according to customer research

By Georgia Hillier · 16 June 2021 · Locked

‘Less is more’ according to customer research

The Surprising Secret to Winning Over Customers

Discover the counterintuitive strategy that's transforming small businesses and leaving competitors behind. But what does it mean for your bottom line?

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Summary

New research by The University of Western Australia finds customers prefer when businesses adopt the “less is more” mindset.

Tags: customer research, Research and Development, small business advice