The personal touch: Why mass personalisation is today’s marketing imperative

By Linda McDonald · 9 May 2025 · Expert

The personal touch: Why mass personalisation is today’s marketing imperative

Unlock the secret to customer obsession

Linda McDonald, expert at VistaPrint, reveals the surprising truth about what's driving today's most successful marketing strategies. Find out what's no longer just a trend, but a must-have for businesses that want to stay ahead.

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Summary

VistaPrint's Linda McDonald explains why mass personalisation is no longer a trend but a cornerstone of customer engagement.