Why Australian brands are spending big on the source shoppers trust least

By Melissa Laurie · 8 July 2026 · Expert

Why Australian brands are spending big on the source shoppers trust least

Full details: Why Australian brands are spending big on the source shoppers trust least

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Summary

Australian brands spent $830 million on influencer marketing last year. New research shows 43 per cent of consumers trust it least of all.

Tags: Retail