Why influencers rule the age of experience

By Aaron Brooks · 5 April 2018 · Expert

Why influencers rule the age of experience

Influencers are changing the game

Discover how the 'buy less, live more' generation is shifting the marketing landscape. Find out what this means for your business and how to adapt.

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Summary

Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]

Tags: Aaron Brooks, Brand Awareness, Brand Loyalty, Customer Experience, experiential marketing, influencer, influencer maketing, influencer marketing