Lessons to takeaway from H&M’s PR disaster

Summary

Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]

Tags: Brand, brand value, Customer Engagement, Customer Loyalty, Expert, H&M, Latitude Content, Lauren Trucksess