After working with hundreds of FMCG founders, here’s what actually drives success

By Kenna MacTavish · 23 June 2025 · Expert

After working with hundreds of FMCG founders, here’s what actually drives success

Uncover the Secret to FMCG Success

Meet Kenna MacTavish, COO of Seedlab Australia, who's worked with hundreds of FMCG founders. Discover the two critical factors that determine whether your brand makes it to the shelves or gets left behind.

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Summary

Two things make or break FMCG brands before they hit shelves. Seedlab Australia's COO reveals what separates winners from losers.