“We’d lost our voice”: STM Goods’ CEO on the ‘scary’, albeit necessary decision to rebrand

Summary

Heading into 2017, STM – a Sydney-based maker of laptop bags and other tech accessories – had enjoyed three years of record growth, fuelled by strategic hires across sales, product development and marketing plus firmer support from long-term retail partners. Not only had its revenue tripled, its global footprint had increased nearly three-fold from having […]

Tags: Adina Jacobs, bag, Brand, Communication, Communications, Design, Entrepreneur, Ethan Nyholm