Want to win at eCommerce? You’ve got to break the mould
By Lorna Brett · 19 January 2012 · eCommerce
By Lorna Brett · 19 January 2012 · eCommerce
As eCommerce growth accelerates, small businesses must adopt a bold new strategy to stay ahead. Discover the unconventional approach that's turning niche ideas into online successes.
With eCommerce growing at break neck speed, small businesses need to focus on being niche and unique to succeed against bigger competitors. Ivan Lim, founder of new online suit start-up Vinspi, tells Dynamic Business how he’s leveraged his niche idea and is marketing it to a huge online audience.
Tags: etail, etailers, Ivan Lim, Online, Online Businesses, online entrepreneurs, online retailers, online shopping