By Rebecca Spicer · 1 February 2007 · Entrepreneur
Discover the untold story of Tony and Maureen Wheeler, the fearless entrepreneurs who turned their passion for travel into a global phenomenon. What secrets did they use to build a brand that has been a lifeline for millions of adventurers?
Travelling the world to write about it sounds like a dream job, but Tony and Maureen Wheeler insist it is hard work. After printing more than sixty million Lonely Planet Guides, the Wheelers reveal their brand building secrets. Few serious travellers would set out for an overseas adventure without a Lonely Planet visitor guide. But […]
Tags: Brand Building, Entrepreneur Profiles, Growing, Growth | Import | Export, Management, Nukte, Publishing, Travel