Tom Caesar on the growth trajectory of his bootstrapped, digital-first finance start-up

By James Harkness · 10 March 2017 · Entrepreneur

Tom Caesar on the growth trajectory of his bootstrapped, digital-first finance start-up

Meet the Unconventional Entrepreneur Who Defied Conventional Wisdom

Discover how Tom Caesar's bootstrapped finance start-up went from a home office to a revolutionary force in the industry, but at what cost? Learn the surprising story behind Positive Group's meteoric rise in our latest feature.

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Summary

Tom Caesar co-founded Positive Group, a financial services provider, with his father Mark in 2009. The duo, both veterans of the industry, initially operated the start-up out of their home office in Adelaide. Rather than take out a loan or engage investors, they resolved to bootstrap the operation. This decision, together with the company’s transformation […]

Tags: AFR, bootstrap, broker, Digital, Entrepreneur, Finance, Growth, Mark Caesar