The entrepreneur taking a casual approach to fashion

By Mike Mrkic · 8 February 2013 · Entrepreneur

The entrepreneur taking a casual approach to fashion

Meet the fashion rebel defying industry norms

Discover the entrepreneur who's shaking up the fashion world with a casual twist on high-end style. Find out what's behind the unexpected launch that's got everyone talking.

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Summary

After a decade growing and perfecting her eponymous fashion label, Mela Purdie is launching a new line of beach and after-five wear for women on-the-go.