Five trends HiSmile’s founders have on their radar as they approach the $40m milestone

By James Harkness · 20 February 2017 · Advice

Five trends HiSmile’s founders have on their radar as they approach the $40m milestone

HiSmile's founders reveal their secret to $40m success

Discover the trends that propelled HiSmile to a $40m milestone with just $20,000 in start-up capital. Learn how their innovative approach can inspire your own entrepreneurial journey.

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Summary

By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]

Tags: Advertising, Alex Tomic, augmented reality, Facebook, HiSmile, influencer, Instagram, live streaming