Cider Vikings in the land down under
By Stephanie Zillman · 28 March 2014 · Entrepreneur
By Stephanie Zillman · 28 March 2014 · Entrepreneur
From humble beginnings to global recognition, discover the unlikely story behind Rekorderlig's Australian invasion. But what secrets lie behind their sleek branding and rapid success?
Entering the local market at perhaps just the right time, Swedish cider brand Rekorderlig is well-known and recognisable for its sleek branding. Yet far from being the brainchild of a faceless corporation, it all started at a kitchen table 19 years ago.
Tags: Business, cider, Entrepreneur, Growth | Import | Export, Product, Rekorderlig