Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu

By James Harkness · 23 May 2017 · Advice

Brand strategist Jonathan Price discusses his company’s role in ‘refreshing’ Kathmandu

Unlock the secret to Kathmandu's 64% profit boost

Discover how a brand refresh transformed the company's fortunes. Find out what role a Melbourne design studio played in this remarkable turnaround.

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Summary

When Kathmandu announced its net profit had increased 64% in FY16, group marketing manager John Sette cited a comprehensive brand refresh as one of the factors that had contributed to an improvement in the company’s fortunes. He also praised the efforts of Melbourne brand and design studio SouthSouthWest, which had assisted in rebranding the travel […]

Tags: Brand, Design, Entrepreneur, Jonathan Price, Kathmandu, Profit, Rebrand, SouthSouthWest