Authenticity, disclosure and discipline: How Jules Lund built a tribe of 20,000 influencers

Summary

When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace […]

Tags: Anthony Svirskis, influencer, influencer marketing, Jane Martino, Jules Lund, Marketing, Social Media, Technology