What taking a beauty startup from New Zealand to Australia actually taught me about growth 

By Amelia Jory · 5 June 2026 · Featured

What taking a beauty startup from New Zealand to Australia actually taught me about growth 

Full details: What taking a beauty startup from New Zealand to Australia actually taught me about growth 

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Summary

NZ and Australia look like the same market on paper. Dulesé founder Amelia Jory writes about why that assumption is one of the most expensive mistakes a founder can make.