War rooms: The new battlefield for digital marketers
By Daniel Jacobs · 30 July 2015 · Technology
By Daniel Jacobs · 30 July 2015 · Technology
As events go digital, marketers must adapt to a new landscape. Discover the surprising new battleground that's changing the game.
From festivals, conferences, live entertainment and sporting events to outdoor installations and initiatives, it is no secret that Australia is home to a diverse event portfolio annually. Now, more than ever, the experiences created by these events are no longer confined to ticket holders with a physical presence, but filtered through to online and social […]