A decision not made lightly: Atomic 212 pulls plug on emails in an attempt to energise staff
By Daniel Jacobs · 7 December 2015 · Advertising | Marketing
By Daniel Jacobs · 7 December 2015 · Advertising | Marketing
In a bold move, Atomic 212 is making a drastic change to boost staff morale. But what's behind this surprising decision, and will it pay off?
The buzz of open discussion, continuous foot traffic between gatherings, and routine brainstorming sessions becoming overrun with passion and excitement; that’s how life goes at an advertising agency in 1960s New York according to the popular TV series, Mad Men. And anyone familiar with this series will have noticed this: while productivity is in no […]