By Will Easton · 20 July 2010 · Featured
Discover how a simple phrase revolutionized the way businesses think about their market. Dive into the story behind Chris Anderson's groundbreaking 2004 article and uncover the secrets of a sustainable business model.
Chris Anderson’s 2004 article The Long Tail saw a new economic model born out of this global marketplace. His catchphrase redefined traditional understandings of a sustainable business and reshaped the way entrepreneurs assess their ‘addressable market’.