Is half of your marketing spend wasted?
By Loren Webb · 18 April 2019 · Sales/Marketing
By Loren Webb · 18 April 2019 · Sales/Marketing
Discover the game-changing solution that's making the old adage a thing of the past. Find out how to stop throwing money at marketing without knowing where it's going.
Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people […]