How Atlassian built a $4.4 billion business without sales staff
By Eddie Sartori · 8 March 2016 · Digital
By Eddie Sartori · 8 March 2016 · Digital
Discover how two Aussie entrepreneurs built a tech giant without relying on traditional sales strategies. But what made their approach so revolutionary?
The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the […]
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