How a trip to Europe inspired this Aussie mum’s million-dollar idea

By Yajush Gupta · 10 March 2025 · Founder’s Playbook

How a trip to Europe inspired this Aussie mum’s million-dollar idea

Aussie Mum’s Life-Changing Trip to Europe

From a casual trip to Europe to a million-dollar idea, find out how one mum's simple observation turned into a business boom. Discover the 'Oh My God!' moment that changed everything.

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Summary

We chatted with Friederike Kuehn, a Brisbane mum whose “Oh My God!” moment with phone straps led to RIKKA, now growing 76% in a year.