How a newborn’s eczema and a grandmother’s botanical recipes became a 350-store skincare brand

By Yajush Gupta · 15 May 2026 · Founder Friday

How a newborn’s eczema and a grandmother’s botanical recipes became a 350-store skincare brand

From Eczema to Empire: A Skincare Brand's Unlikely Roots

Meet Kirsty Coates, who transformed a personal struggle with her newborn's eczema into a 350-store skincare brand. But what secret ingredient made it all possible, and how did she balance her dream with a full-time job?

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Summary

This week’s Founder Friday follows Kirsty Coates on building a brand while working full time and trusting a solution that worked overnight.

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