Founder Friday: How a camping trip cured her daughter’s eczema and inspired a natural skincare brand

By Yajush Gupta · 17 July 2026 · Founder Friday

Founder Friday: How a camping trip cured her daughter’s eczema and inspired a natural skincare brand

Full details: Founder Friday: How a camping trip cured her daughter’s eczema and inspired a natural skincare brand

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Summary

This week’s Founder Friday hears from Cedarwood Road founder Rochell Toia on what it took to back herself and build something from nothing.

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