Formula 1 Group try to transform fan experience and attract new demographic

By Loren Webb · 4 July 2019 · Technology

Formula 1 Group try to transform fan experience and attract new demographic

Revving Up the Fan Experience

Formula 1 Group is pushing the limits of innovation, but what does this mean for the future of racing? Find out how they're using cloud technology to transform the game.

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Summary

Dynamic Business spoke to Rob Smedley from Formula 1 Group about how they are using AWS to deliver a digital transformation, deliver new metrics and change the way fans and teams experience racing. Formula 1 Group is taking current infrastructures to AWS data centres to use their tech more effectively. “Moving data centres to a cloud […]