How businesses can utilise VR and AR for a competitive advantage

Devika CEO, Ken Kencevski

Byline: CEO and Founder of Devika, Ken Kencevski The rise of VR and AR When Virtual Reality (VR) and Augmented Reality (AR) first started to emerge in the marketplace many people thought that it was the next evolution for just video games, but it’s application has been more than that. VR and AR have the… Continue reading How businesses can utilise VR and AR for a competitive advantage

‘It’s a lonely place being an entrepreneur’: meet the startup CEOs going global with EY

L-R: Michael Kruger (Boundlss), Justin McArdle (Framed VR) & Trent Clews-de Castella (PHORIA)

A trio of entrepreneurs whose startups are harnessing disruptive technologies to solve big challenges in business, health insurance and other sectors have been selected to represent Australia at EY Global Accelerated Entrepreneurs in Europe. Trumping 68 other program applicants from Australia, Michael Kruger, Trent Clews-de Castella and Justin McArdle will fly to Amsterdam, next month,… Continue reading ‘It’s a lonely place being an entrepreneur’: meet the startup CEOs going global with EY

Let’s Talk: Technology trends

Blockchain, cryptocurrencies and e-wallets. Wearables such as Google Glass and fitness trackers. Sharing economy platforms. ConstructionTech. Machine learning and artificial intelligence. Bots, smart home devices and self-driving cars. Virtual and augmented reality. Big Data. Internet-connected fridges and other IoT gadgets. Depending on who you ask, some of these technologies are either ‘hot properties’ or ‘hot… Continue reading Let’s Talk: Technology trends

Seed funds, mentoring available to creative tech startups via CEA’s Collider accelerator

Mark Gustowski, Acting CEO, QUT Creative Enterprise Australia (CEA)

QUT Creative Enterprise Australia (CEA) has invited creative tech startups to apply for its forthcoming Collider Accelerator. Up to 11 emerging and highly-scalable companies will be selected for Collider, which is being spearheaded this year by Alan Jones, a founding investor in Pollenizer, Startmate and Blackbird Ventures. “CEA is really excited about Alan Jones filling the… Continue reading Seed funds, mentoring available to creative tech startups via CEA’s Collider accelerator

The video games industry: an over-looked Incubator for Australia’s future STEM talent

One of the things we need to contend with as game developers is the idea among those outside the industry that what we produce is nothing more than frivolous entertainment. This is quite clearly the implication of the Federal Government policy towards the games industry, where we’re not provided support nor funding on any level,… Continue reading The video games industry: an over-looked Incubator for Australia’s future STEM talent

Brand storytelling in a virtual future

Each year, some of the best “thinkers, makers, and doers” converge at Pause Fest to share new ideas across industries spanning creative, tech, and business. This year’s theme, Different Perspectives, explored diverse experiences of being human in an increasingly digital world.  Erminio Putignano, from brand consultancy PUSH Collective, gave a keynote opening by reminding us… Continue reading Brand storytelling in a virtual future

Five trends HiSmile’s founders have on their radar as they approach the $40m milestone

By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to… Continue reading Five trends HiSmile’s founders have on their radar as they approach the $40m milestone

Will technologies such as augmented reality and AI influence email marketing strategies?

Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’… Continue reading Will technologies such as augmented reality and AI influence email marketing strategies?

Digital branding: six ideas to help your SME nail this increasingly complex task in 2017

Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list… Continue reading Digital branding: six ideas to help your SME nail this increasingly complex task in 2017