Half of businesses lost custom in COVID-19 due to bad communication and bad tech

New research from Pegasystems Inc., the software company empowering digital transformation (DX), reveals half (50%) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications. This is way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic has… Continue reading Half of businesses lost custom in COVID-19 due to bad communication and bad tech

Cash flow struggles were crippling SMEs before coronavirus

Prior to the coronavirus crisis and subsequent shutdowns, Australian SMEs were already struggling with cash flow; this is according to new research which shows 52 per cent of business owners had issues with paying themselves.  Why were employers so quick to let their staff go when coronavirus came? When the government announced the shutdowns, many… Continue reading Cash flow struggles were crippling SMEs before coronavirus

Inability amongst Aussie SMEs to access credit ‘deepens’ economic downturns, slows recovery

The growth of SMEs is being significantly restricted by their inability to access credit readily, according to the results of a survey commissioned by fintech lender GetCapital. The Businessloans.com.au Small Business Credit survey was completed by 611 SMEs, defined as businesses with between 5 and 250 FTE and an average minimum revenue between $50,001 and… Continue reading Inability amongst Aussie SMEs to access credit ‘deepens’ economic downturns, slows recovery

Amazon’s impending entry into Australia is forcing SMEs to adopt innovative technology

Three in four SMEs (76%) have invested in technology over the last 12 months to boost their innovative capacity, according to research undertaken by cloud accounting provider MYOB.   Other key findings from MYOB’s latest Business Monitor, which involved a survey of more than 1000 business owners and directors, also found that: Almost a third of… Continue reading Amazon’s impending entry into Australia is forcing SMEs to adopt innovative technology

Six ways to deliver an email marketing campaign that cuts through the noise

In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are… Continue reading Six ways to deliver an email marketing campaign that cuts through the noise