To thrive in a post-pandemic business environment, SMEs need to go back to basics: products, customers, organisation, finance and leadership.
Marketplaces may now be virtual, but they are evolving rapidly and remain the most popular way for buyers to find what they need.
International expansion – into China and the UK – had been on the agenda for a while. After COVID hit, our directors took the brave decision to press ahead anyway…
The UK is filled with opportunity for Aussie exporters. Here’s a roadmap for success.
The NSW Government has released its first AI strategy to create jobs and improve services to citizens. Premier Gladys Berejiklian emphasised the positive impact that this would have on job creation in IT, cyber security, data science and engineering. “This is great news for citizens, researchers and businesses. We know how important AI is and… Continue reading First-ever AI strategy released by NSW government
There are different leadership strategies that business leaders use to drive their teams and organisations forward. According to the varying preferences, personalities and values of each leader, their strategies will differ slightly. Is it a case of being more autocratic, or is it being more democratic, that is preferable, for example? Each style comes with… Continue reading Let’s Talk: Effective leadership strategies
When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple… Continue reading A killer social media strategy is all about keeping up with trends
What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional… Continue reading Let’s talk: Public relations magic
There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming… Continue reading Let’s talk: Instagram influencers
How to protect your information.