First-ever AI strategy released by NSW government

Credit: Chris Liverani

The NSW Government has released its first AI strategy to create jobs and improve services to citizens. Premier Gladys Berejiklian emphasised the positive impact that this would have on job creation in IT, cyber security, data science and engineering. “This is great news for citizens, researchers and businesses. We know how important AI is and… Continue reading First-ever AI strategy released by NSW government

Let’s Talk: Effective leadership strategies

There are different leadership strategies that business leaders use to drive their teams and organisations forward.  According to the varying preferences, personalities and values of each leader, their strategies will differ slightly. Is it a case of being more autocratic, or is it being more democratic, that is preferable, for example? Each style comes with… Continue reading Let’s Talk: Effective leadership strategies

A killer social media strategy is all about keeping up with trends

Flo Lau, Associate Creative Director, Shutterstock

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple… Continue reading A killer social media strategy is all about keeping up with trends

Let’s talk: Public relations magic

What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional… Continue reading Let’s talk: Public relations magic

Let’s talk: Instagram influencers

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming… Continue reading Let’s talk: Instagram influencers