New insolvency laws: 4 actions small business directors must take

Image credit: Scott Graham

There are four key actions that small business owners should take immediately, to ensure they are well positioned once they, or their suppliers, come off JobKeeper this month.

How to keep business costs down, while still achieving your strategic goals

Image credit: Riccardo Annandale

Making cuts to costs that are too deep can impact employee and customer satisfaction. Don’t cut costs enough, it can embed inefficiencies into the business or threaten viability. So…

How to manage a rebrand in the midst of COVID-19

Rebecca Klodinsky, Founder of IIXIIST. Source: Supplied

Rebranding can be difficult at the best of times. Companies fear losing recognition, customer retention and brand loyalty. With this in mind, rebranding during a global pandemic, when customers are far and few between? Seemingly impossible.  That is what business entrepreneur Rebecca Klodinsky took on when she rebranded her swimwear company Frankii Swim to IIXIIST… Continue reading How to manage a rebrand in the midst of COVID-19

How SMEs can avoid common financial pitfalls by managing cash flow

Setting up a small business can be an exciting yet daunting experience. By the time you actually launch your business you have likely experienced a lot of uncharted waters, sleepless nights, caffeine highs and are generally left questioning your overall sanity. Trust me I know. In 2008 my brother and I started our business, Credit… Continue reading How SMEs can avoid common financial pitfalls by managing cash flow

5 Mistakes entrepreneurs make when launching new marketing campaigns

Starting a business is no simple task—there are often few or no guidelines to follow, the risks are usually high, and the pressure is always on. Despite this, while most entrepreneurs consider digital marketing to be an incredibly important part of success, only a precious few consider receiving formal training in the subject. As a… Continue reading 5 Mistakes entrepreneurs make when launching new marketing campaigns