How to Improve Response Rates from Radio

Radio advertising has a number of points in its favor. It is cheaper than TV ads. It will be listened to many people while they’re at work, doing housework and driving. These are all occasions when it is hard to reach them with advertising. Yet you could reach them repeatedly via ads that play during… Continue reading How to Improve Response Rates from Radio

Old-school PR: it’s role in the social media era

  As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for… Continue reading Old-school PR: it’s role in the social media era

Boost crowdfunding with traditional PR

If you have a great product or business idea, an option for raising funds to take it to the next level, or to go into production, is crowdfunding. This will involve driving people to the campaign portal. Traditional media can help you in this respect.  If you are a start-up founder or entrepreneur and you… Continue reading Boost crowdfunding with traditional PR