Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

What the government’s handling of COVID-19 can teach you about your own communications

Phoebe Netto, founder of Pure Public Relations

Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned. In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the… Continue reading What the government’s handling of COVID-19 can teach you about your own communications

Let’s talk: Public relations magic

What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional… Continue reading Let’s talk: Public relations magic

How to up your PR game in 2020

Amanda Lacey, Director at POPCOM.

Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Amanda Lacey, Director at POPCOM, a communications consultancy, believes that the industry… Continue reading How to up your PR game in 2020

What to look for in PR agencies and how they can maximise your business exposure

Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you… Continue reading What to look for in PR agencies and how they can maximise your business exposure

How to get a brand 10 times your size to join forces with you

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board.… Continue reading How to get a brand 10 times your size to join forces with you

Preparing for an IPO? Here are 4 things to consider in your PR strategy

Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO,… Continue reading Preparing for an IPO? Here are 4 things to consider in your PR strategy

The big misconception about PR

I’ve held lots of workshops and masterclasses with Australian start-ups and small business owners and I always start by saying “PR is not just a buzz word.” PR is not just a trending word or a hot topic. It can be a powerful medium for small business owners and start-ups to communicate effectively with their… Continue reading The big misconception about PR

Public relations: not just a big business game

When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works,… Continue reading Public relations: not just a big business game