Let’s Talk: Pivoting

Credit: Andrew Neel

Business was hit hard during the pandemic. However a number of businesses who successfully changed their strategy have managed to not only stay afloat, but tap into new markets and flourish during an exceedingly difficult time. This week we ask: how do you know when to pivot? Cale Maxwell, COO, LEVO The decision to pivot… Continue reading Let’s Talk: Pivoting

Global marketing company to PPE supplier: Zinc’s huge COVID-19 pivot

Zinc is usually – pre-COVID – a global marketing company that caters for clients such as Disney, ANZ and JetStar. In the COVID-19 disruption, with marketing spend halted for many businesses and sectors, Zinc pivoted to become a global PPE supplier instead. The team created ZincProtect in order to meet the global demand for PPE in… Continue reading Global marketing company to PPE supplier: Zinc’s huge COVID-19 pivot

Helping your employees manage and accept change in these times

Elliot Hayes, Co-founder and Managing Director of Smart Energy. 

Not much is certain for businesses at the moment, but the one thing that is, is that change is here. We’ve all heard and read about the numerous ways in which businesses have pivoted in the face of this pandemic, but how businesses manage that change and assist their employees through it will be imperative… Continue reading Helping your employees manage and accept change in these times

How to adapt your business during crisis

By now, all of us have been impacted by the COVID-19 crisis in one way or another. It has brought a global economic shutdown, and with it, a great number of businesses, especially small businesses, are struggling. Many are still coming to terms with the severity of this crisis and its long-term implications while figuring… Continue reading How to adapt your business during crisis

Sydney wholesale startup FoodByUs pivots to B2C due to coronavirus

FoodByUs, the former B2B-only marketplace for wholesale food suppliers, has opened up its platform to help consumers during the coronavirus crisis. The Sydney based startup, which usually supplies huge volumes of food and cleaning products to cafes, pubs and restaurants, is making the switch from B2B to B2C. With wholesalers losing around 80% of their business… Continue reading Sydney wholesale startup FoodByUs pivots to B2C due to coronavirus

Let’s Talk: Pivoting and adapting your business due to coronavirus

Marko Njarvo of FlexCareers, Aaron Smith of KX Pilates and Elisa Marie Dumas of Investible (from left to right)

In the midst of the coronavirus lockdown in Australia, we wanted to ask small businesses first-hand how they are pivoting and adapting in the circumstances.  With so many businesses forced to close in a matter of days, it’s been a challenging time to survive. On the other hand, some businesses are having to survive through… Continue reading Let’s Talk: Pivoting and adapting your business due to coronavirus

Entrepreneur Lis Armstrong’s story and her essential COVID-19 pivots

Lis Armstrong, founder of Treat Dreams

Lis Armstrong founded her vegan chocolate business Treat Dreams in 2015, after craving dairy-free treats herself and seeing the demand from others in the same situation. Starting simply with a Facebook page, a photo album of the products customers could buy and an email address, Treat Dreams has now grown into a large team, with… Continue reading Entrepreneur Lis Armstrong’s story and her essential COVID-19 pivots

So, you want to become an entrepreneur… Prepare to say goodbye to these five things

There’s something really sexy about the idea of being an entrepreneur. Why else would there be so many TV shows and publications dedicated to the pursuit? But the reality of creating, building, and exiting businesses is often far from expectations. Endlessly inspired creativity sessions, constant deal making, investors throwing cash at your brilliant ideas… These… Continue reading So, you want to become an entrepreneur… Prepare to say goodbye to these five things

Lessons from Silicon Valley for start-ups

On recent business trips to Silicon Valley, we’ve met with a number of investors, lawyers and other advisers who are active in the start-up community. These meetings have yielded some very interesting lessons for Australian start-ups, particularly those seeking to expand into the US market or take on US investors. Here are the key highlights: 1.… Continue reading Lessons from Silicon Valley for start-ups

Mobile app marketing traps SMEs need to avoid

Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps.  Although they’re common, these traps aren’t… Continue reading Mobile app marketing traps SMEs need to avoid