How to be more influential in today’s business landscape

The phenomenal speed of change that got us to the 21st century’s technological frenzy is not going to slow down any time soon — and it is creating an uncertain future on a global business level that is naturally demanding change. We are having to evolve how we operate so that what we do aligns… Continue reading How to be more influential in today’s business landscape

Five ways to a successful blog

1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content… Continue reading Five ways to a successful blog

Is your customer data safe in the event of a disaster?

It’s common for companies to make significant investments in products and services expecting an even more significant return. Disaster recovery, however, is a rare exception: It’s perhaps the only service in which businesses invest hoping it never has to be used. By not planning for the worst-case scenario, SMBs accept an unnecessary risk of losing… Continue reading Is your customer data safe in the event of a disaster?

Overworked and time poor: Perils of SMEs

Small business owners are on average working seven hours over time per week according to a poll involving over 1000 small and mid-sized businesses by accounting solutions provider, MYOB. While 39 per cent of business owners claimed that flexibility and a balanced lifestyle was more attractive than the financial benefits of operating a business, 59… Continue reading Overworked and time poor: Perils of SMEs

Catching the big fish clients

Jason Dooris, Nick Abboud and their car for the Variety Bash – the ‘Brain Train’

There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town… Continue reading Catching the big fish clients

4 Reasons why the cloud is a boon for startups

It’s become common knowledge by now that the cloud is a vital tool for business success. Few companies are operating without at least some involvement in cloud computing. While much of the focus is mostly placed on established organisations finding new ways to use the cloud, the true success stories are coming from startup companies… Continue reading 4 Reasons why the cloud is a boon for startups

From monologue to dialogue: Why going social may be the best thing you’ve done for your business

The term ‘social media’ means something different to every single one of us. To some entrepreneurs, it may mean the next big thing – a powerful tool that promises unparalleled opportunity, which must be taken advantage of. To others, it’s simply a passing fad and an unprofitable marketing interest, a buzzword with no practical advantages.… Continue reading From monologue to dialogue: Why going social may be the best thing you’ve done for your business

Experiencing knowledge gaps? New startup mentoring scheme unveiled

In an environment that encourages new start-ups, more of us are finding the motivation to ‘bite the bullet’ in an attempt to carve a successful future from our own passions and skills. From fitness and hospitality to retail, technology and many more, there is a diverse range of new businesses out there – all driven… Continue reading Experiencing knowledge gaps? New startup mentoring scheme unveiled