Customer experience crucial for eCommerce sales

Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment.   Koh, one of last year’s winners of the Australia Post ORIAS People’s Choice Award, credited the updating of its customer service software – ahead of many of its competitors – with helping… Continue reading Customer experience crucial for eCommerce sales

5 tricks to make online customers happy

The rapid rate of adoption of technology has had a major impact on the retail sector, and many businesses have been struggling to keep up with the demands of their customers. Here’s how not to disappoint them.

How to convert Facebook fans into paying customers

The end goal is to move your fans from Facebook to a website or sales page, but first you need to build trust and identify leads. Here’s how.

Balance the key to multi-channel success

For many small bricks and mortar retailers, the prospect of adding an online store to the mix is daunting. How will you manage the technology? What about all the extra responsibilities? According to one Canberra boutique owner, the secret is good systems and a willingness to educate yourself.

Small businesses dealing in local eCommerce, says report

When it comes to selling online, small businesses are far more inclined to target consumers in their local area rather than look abroad for new business, according to a new report. Some 66 percent of businesses selling online said the bulk of their online sales came from local customers.