Whether you’re aiming to increase sales, attract new customers or build brand awareness, you need the right strategies to maximise your marketing return on investment (ROI).
As businesses adapt to the pandemic, what sales and marketing strategies will keep you close to your customers, build loyalty, and increase sales?
Good PR extends beyond earned coverage in the news. Here are ways SMEs owners can benefit from PR every day.
Wherever you are on your pricing journey, here are four common pitfalls that many businesses fall into and how to successfully overcome them.
Diversifying your marketing strategy is key to marketing to your customers and ensuring presence in their buying journey.
Triggered email marketing is an excellent strategy for boosting click-through rates that aims to always deliver relevant messages.
A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.
There are signs that a new Google algorithm update scheduled for June 2021 is already being rolled out, according to digital marketing provider, Localsearch. The update will affect all websites, and Adam Boote, Director of Digital and Growth at Localsearch is concerned that the fast track will leave small businesses unprepared for the changes. New… Continue reading A new Google update is on its way and businesses need to be prepared
If your influencer campaign didn’t work here are reasons why, and the questions you need to answer before starting your next campaign.
Plus, here’s how to ensure your unsubscribe process adheres to the new laws…