Let’s Talk: What is the best social media platform for your business?

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What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Instagram influencers: How to know if it’s a viable marketing option

Melissa Haywood, Head of Vistaprint Australia.

The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas… Continue reading Instagram influencers: How to know if it’s a viable marketing option

Let’s talk: Instagram influencers

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming… Continue reading Let’s talk: Instagram influencers

Let’s talk: Social media

Today in business, social media cannot be ignored. Most of your customers are likely to be active social media users on at least one platform… so if you’re not reachable online in a social way, you could be missing out. When used strategically, social media can be highly effective in building brand loyalty and driving… Continue reading Let’s talk: Social media

Instagram removes ‘likes’ from platform

Instagram users in Australia will no longer be able to see how many ‘likes’ a post has a received under trial changes to “remove pressure” on the digital platform’s users. Instagram will on Thursday begin rolling out the trial update removing the total number of likes on photos and viewings of videos on user feeds… Continue reading Instagram removes ‘likes’ from platform

How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these… Continue reading How Kylie Jenner changed the FRANKII SWIM brand

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy… Continue reading How three small Victoria brands grew from social media

Let’s Talk: Social Media

How can small businesses make the most of social media?  Now, more than ever, small and medium businesses are using social media to engage with their customers and build brand awareness. According to Kaylie Smith, Director of SMB for Australia and New Zealand, Instagram and Facebook; more than 80 per cent of people on Instagram… Continue reading Let’s Talk: Social Media