As businesses adapt to the pandemic, what sales and marketing strategies will keep you close to your customers, build loyalty, and increase sales?
Diversifying your marketing strategy is key to marketing to your customers and ensuring presence in their buying journey.
There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.
Here are three ways to create interest in your brand and your offers that will cut through the noise during EOFY.
After twenty five years in business, Zoho must be doing something right. Vijay Sundaram reflects on what has underpinned Zoho’s longevity.
There are three important reasons why corporate kindness makes good business sense.
Is your company collecting data that helps you understand your customers better and putting it to use when you engage with them? If not, you’re behind the eight ball…
New research from Pegasystems Inc., the software company empowering digital transformation (DX), reveals half (50%) of Australian organisations surveyed lost customers during the COVID-19 pandemic due to failings in their communications. This is way above the global average of 36 per cent. The global study, conducted by research firm Savanta, explored the effect the global pandemic has… Continue reading Half of businesses lost custom in COVID-19 due to bad communication and bad tech
In today’s highly competitive business environment, the customer experiences a brand delivers are its single biggest differentiator, outpacing even product, price and quality. In fact, Gartner found that 89 per cent of businesses compete mostly based on customer experience. This begs the question – what kinds of experiences keep consumers coming back? Today’s customers are… Continue reading Is the customer experience really becoming an AI experience?
Many small businesses take on jobs and incur costs in buying materials, even carry out work well before they get paid for the job. In an ideal world, your business would obtain payment upfront from the customer to cover significant job costs. However, a lot of the time this isn’t possible, particularly if your customer… Continue reading How to know if your customers will actually pay you