The pandemic has given businesses a new standard for customer engagement

Image credit: rupixen

As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…

How will chatbots transform customer engagement in 2020?

Sreelesh Pillai, General Manager of Freshworks Australia

2019 has been the year of customer empowerment. The days of struggling to get hold of a customer service agent are over. Due to the proliferation of technology, streamlined communication between consumers and businesses has never been so strong. As part of this advancement to bring customers and agents closer together, conversational interfaces, such as… Continue reading How will chatbots transform customer engagement in 2020?

How to tell if your company website needs an overhaul

If your business website has served you well for all these years, it can be easy to get stuck in your ways and not wish to change. However, just because everything is plain sailing in terms of success doesn’t mean that things could be better. If you’ve started to look at competitor websites and feel… Continue reading How to tell if your company website needs an overhaul

Lessons to takeaway from H&M’s PR disaster

Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child… Continue reading Lessons to takeaway from H&M’s PR disaster

When the Human and Digital Worlds Converge

In the past 150 years of telephone technology, there are three landmark dates: 1876, when A. G. Bell first shouted, ‘Mr. Watson, come here’ into a mouthpiece; 1984, when Motorola introduced the first mobile phone; and 2007, when smartphones went mainstream. Smartphones had been available prior to 2007, but they were generally considered the instruments… Continue reading When the Human and Digital Worlds Converge

Five metrics for businesses to effectively measure and build on their app’s success

Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success… Continue reading Five metrics for businesses to effectively measure and build on their app’s success

Digital disruption is offering smarter ways of engaging and serving customers: Deloitte

Riding the next wave of digital disruption is an opportunity for small businesses to better engage customers, according to Jenny Wilson, Partner – Customer Strategy and Insights Practice at Deloitte Australia.   She spoke to Dynamic Business ahead of her appearance at Networx Sydney’s #nxsydDISRUPTED event in Sydney on Monday, 8 August. Solving problems in an innovative… Continue reading Digital disruption is offering smarter ways of engaging and serving customers: Deloitte

If you’re not working with bloggers to promote your business you should be

I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to… Continue reading If you’re not working with bloggers to promote your business you should be