The pandemic has given businesses a new standard for customer engagement

Image credit: rupixen

As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…

“The emotional component determines whether it was ok or exceptional”

Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty.  Charles is the Managing Director of Natterbox Limited Australia, VP Asia Pacific – a telecommunications company that specialises in delivering an exceptional and personalised customer service for their clients to use.  From first-hand… Continue reading “The emotional component determines whether it was ok or exceptional”

Staying true to the core

There is a special ingredient when it comes to small business success and leveraging this ‘special ingredient’ can make all of the difference to the ultimate triumph of the company you worked so hard to build. What is this ‘special ingredient’ you ask? Simple: It’s being small. Small enough that you can cherish your customers… Continue reading Staying true to the core

A guide on how to develop the right personas for your business

The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive… Continue reading A guide on how to develop the right personas for your business

To win over customers, embrace technology that puts them at the heart of your business

The world is in midst of the ‘Fourth Industrial Revolution’, an era characterised by an avalanche of digital innovations changing what customers expect from businesses. In the realm of small business, operators are having to embrace technologies like the cloud, social, mobile, and artificial intelligence (AI) to find, win and retain today’s consumers –more connected… Continue reading To win over customers, embrace technology that puts them at the heart of your business

Inbound marketing: why it’s no red herring

Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether… Continue reading Inbound marketing: why it’s no red herring

‘Until now, the amusement industry has been starved of tech advancements’, says ROLLER CEO

Luke Finn, co-founder and CEO of ROLLER

Despite being a $50 billion industry, the amusement and leisure sector has been ‘starved of advancements’, according to Luke Finn, the CEO of Melbourne-based tech company ROLLER. Determined to be at the forefront of the industry’s tech evolution, Finn along with his co-founders – brother Mark Finn (CFO) and Will Nicholson (COO) – have seen… Continue reading ‘Until now, the amusement industry has been starved of tech advancements’, says ROLLER CEO

Walk the walk: Prioritising the customer experience throughout the entire business

All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your brand is at its best. In 2015, Forrester predicted that one-third of companies in the B2C space would compete on the basis of experiences, and change their business structure accordingly. This… Continue reading Walk the walk: Prioritising the customer experience throughout the entire business

Neu.Capital’s director reveals how the FinTech startup is achieving cost-effective marketing

Neu.Capital co-founders Cyrus Church (L) and Joshua Khoddami (R)

FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both… Continue reading Neu.Capital’s director reveals how the FinTech startup is achieving cost-effective marketing