Should the EU General Data Protection Regulation become the global privacy standard? What does the GDPR mean for your business?

Do we always know when companies collect personal information about us? When we choose to provide personal information, do we know how it will be used and stored? Often we do not. The scale of the problem of improper data collection was illustrated by recent revelations that Cambridge Analytica, a research and marketing firm, likely… Continue reading Should the EU General Data Protection Regulation become the global privacy standard? What does the GDPR mean for your business?

Five Email Marketing Secrets that will help businesses escape the dreaded spam folder

We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  As a business reaching out to customers through email, how can you keep… Continue reading Five Email Marketing Secrets that will help businesses escape the dreaded spam folder