State Government funding worth $50,000 now available to Victorian SMEs to adopt and develop technology

Image Credit: Alex Kotliarskyi

The state government has announced SMEs will be able to apply for up to $50,000 in funding for innovation tech projects from this month.

Australia Post and DocuSign provide one-step digital solution to ‘100 point’ ID verification

Image credit: Canva

Australia Post and DocuSign’s Digital iD solution will allow customers to prove their identity using a one-step online ID verification system.

Contactless payments offer frictionless new ways to engage shoppers

Image Credit: Canva

Shopper behaviour defined how businesses responded to COVID-19, with hygienic service and payment practices among the quickest areas to transform in order to meet changing customer expectations. Independent research commissioned by Adyen, shows that even as we emerge from the pandemic, consumers want the pleasure of making a purchase without worrying about their safety. They also expect businesses… Continue reading Contactless payments offer frictionless new ways to engage shoppers

Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices

Sharon Rowlands, global CEO of ReachLocal

Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of… Continue reading Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices

Inbox placement: if customers don’t see the message, they can’t respond

Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to… Continue reading Inbox placement: if customers don’t see the message, they can’t respond

Leveraging ‘small’ Big Data via automated email marketing – an untapped resource

Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act… Continue reading Leveraging ‘small’ Big Data via automated email marketing – an untapped resource