Upgrades are important for businesses in a world characterised by change. McElligotts CFO discusses the changes made to this Australian firm.
Beyond the tangible waste, the data that is stored within these products also poses a threat to businesses if sensitive information is not appropriately managed.
Take a look at what some of Australia’s tech and digital companies had to say about the Government’s big digital strategy…
The state government has announced SMEs will be able to apply for up to $50,000 in funding for innovation tech projects from this month.
Australia Post and DocuSign’s Digital iD solution will allow customers to prove their identity using a one-step online ID verification system.
With many now preferring to pay using digital means, the need for businesses to maintain resilient and reliable payment systems is essential.
Shopper behaviour defined how businesses responded to COVID-19, with hygienic service and payment practices among the quickest areas to transform in order to meet changing customer expectations. Independent research commissioned by Adyen, shows that even as we emerge from the pandemic, consumers want the pleasure of making a purchase without worrying about their safety. They also expect businesses… Continue reading Contactless payments offer frictionless new ways to engage shoppers
Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of… Continue reading Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices
Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to… Continue reading Inbox placement: if customers don’t see the message, they can’t respond
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act… Continue reading Leveraging ‘small’ Big Data via automated email marketing – an untapped resource