“How cheap can I do it?”: The supplier & manufacturer question to avoid if you want a successful start-up

Image credit: Andrea Natali

Quality products & services and brand loyalty with customers are two factors of business success – and you cannot achieve either of these if your focus is on landing the cheapest price for a product or the manufacturing of a product you plan to sell.

Let’s Talk: Build value and avoid competing on price

Image credit: Randy Fath

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? Let’s talk…