5 personal branding tips for women

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What can we do to change the narrative and ensure our future is not only equally shaped by women, but seen to be? 5 tips for women who are ready to challenge themselves…

Is there a new post-crisis era for brands? The research says yes

Olly Taylor. Chief Strategy Officer at Havas Australia.

Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty… Continue reading Is there a new post-crisis era for brands? The research says yes

Let’s talk: Public relations magic

What is public relations and how can businesses really make the most of PR to elevate their brand and reach customers? That’s what we’re answering and discussing in today’s Let’s Talk on “PR Magic.” Public Relations (PR) is essentially (to take it in reverse) the relationship with your public – and the maintenance and professional… Continue reading Let’s talk: Public relations magic

Let’s talk: Instagram influencers

There is no doubt that social media can be a highly effective marketing tool for small businesses in order to build brand awareness and generate leads. Within social media marketing, we have Instagram influencing; essentially paying people with a high amount of influence on the platform to endorse your product or service. It is becoming… Continue reading Let’s talk: Instagram influencers

Why trademarks matter to start-ups, and the secrets to getting them right

Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick… Continue reading Why trademarks matter to start-ups, and the secrets to getting them right

7 social media fails businesses need to avoid

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided… Continue reading 7 social media fails businesses need to avoid