Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

Let’s Talk: What is the best social media platform for your business?

Image credit: dole777

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Why direct response marketing is lockdown’s unlikely success story

Sabri Suby, founder of King Kong digital marketing agency

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop… Continue reading Why direct response marketing is lockdown’s unlikely success story

A killer social media strategy is all about keeping up with trends

Flo Lau, Associate Creative Director, Shutterstock

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple… Continue reading A killer social media strategy is all about keeping up with trends

How to Improve Response Rates from Radio

Radio advertising has a number of points in its favor. It is cheaper than TV ads. It will be listened to many people while they’re at work, doing housework and driving. These are all occasions when it is hard to reach them with advertising. Yet you could reach them repeatedly via ads that play during… Continue reading How to Improve Response Rates from Radio

Putting your money where your audience is – online

Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to… Continue reading Putting your money where your audience is – online