How do you engage customers on social media–without sounding like you’re marketing to them? Let the Esquire guy be your guide.
Brad Callaughan blogs about the right way to ask for customer referrals.
“There’s no harm in discussing your services with client or customers. Constructive criticism is a fantastic way for you to see how your clients feel about your services, because they’re the people that are talking about your business…”
The unemployment rate climbed from 4.9 percent in June to 5.1 percent last month; rising a seasonally adjusted 0.1 percent according to the Australian Bureau of Statistics (ABS).
The Bendigo Bank is urging its staff to take up to ten days unpaid leave in an attempt to avoid job cuts.
WARNING TO MEN: This blog is about PERIODS! EEeewwww! You can’t beat a nice tampon press release first thing on a Monday morning. “Put an end to ‘impromptu’ shopping trips for tampons” reads the title of my latest media release of note. It did make me laugh, as well as squirm. It was telling me… Continue reading A different kind of ‘women’s business’
The other week I made a trip to Melbourne to touch base with my Victorian PR contacts, of which there are many. The Melbourne PR peeps are some of my favourites. These guys make my life easier on a regular basis so I thought I’d go and put faces to names and voices (It had… Continue reading Can journos and PRs ever be friends?
Technology is constantly changing with new trends emerging almost every day. 2008 saw an emphasis on the convergence of PC and mobile phone technologies with the Apple iPhone and the Blackberry Bold. So what does 2009 hold? GeekIT Group expert Mary Henderson looks at what was big in 2008, and predicts what some of the… Continue reading Tech Trends for 2009
More than just the sparkling image of Sydney Harbour, New South Wales is a state also characterised by its resources and innovation. The Sydney skyline-featuring the Harbour Bridge, Opera House and Centrepoint Tower-is as much an icon for Australia as it is for New South Wales’ capital city. Surprisingly, however, tourism doesn’t even rate in… Continue reading The Brains Behind NSW Exports
Building export relationships goes beyond just making sales. Joost Thissen, director of the Cultural Resources Centre, offers tips on developing cross-cultural relationships for successful export sales.