Digital customer experience: How Australian SMBs can up their game in 2021

Image credit: Austin Distel

For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…

Let’s Talk: What is the best social media platform for your business?

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What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Bing at the ready: Microsoft officially supports Australia’s media code as Google eyes an exit

REDMOND, WASHINGTON - JULY 17: A building on the Microsoft Headquarters campus is pictured July 17, 2014 in Redmond, (Stephen Brashear/Getty Images)

Microsoft is determined to play ball with the Australian Government as they eye a potential growth spurt that would come with Google leaving.

Marketing professionals: Are you sure you’re acing the customer experience?

Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia Have you heard that customer experience is the key to success but are not sure how to go about doing it better in your own business? You’re not alone. Many Australian enterprises are not against the idea of improving the quality of their interactions with… Continue reading Marketing professionals: Are you sure you’re acing the customer experience?

7 social media fails businesses need to avoid

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided… Continue reading 7 social media fails businesses need to avoid