The pandemic has given businesses a new standard for customer engagement

Image credit: rupixen

As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

Let’s Talk: Automation – To be or not to be for your business?

Pictured: Robot 'Pepper' | Credit: Alex Knight

Automation, what is it good for? Is automation a good idea for all businesses? What limitations are there? Let’s talk..

Digital customer experience: How Australian SMBs can up their game in 2021

Image credit: Austin Distel

For many SMBs today, finding new, digital ways to engage with customers is not merely a matter of building a thriving business, it’s about surviving…

5 ways your business could benefit from open source technology

Image credit: ThisisEngineering RAEng

Here are five reasons why open source technologies are beneficial for businesses looking to stay competitive in digital transformation…

$3.17 billion in revenue lost annually due to poor online customer service

Credit: Campaign Creators

Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support. A LivePerson Customer Conversation Report found that 55 per cent of Australians said that they believed the online customer service of most companies could be improved. This includes providing more information online or having shorter hold… Continue reading $3.17 billion in revenue lost annually due to poor online customer service

Trust and the role it plays in creating strong customer relationships

Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,”… Continue reading Trust and the role it plays in creating strong customer relationships