Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

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Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

6 most commonly overlooked cost savings in business

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From paying more than necessary to cutting budgets on activities that bring home the bacon, here are some of the most commonly overlooked savings in business to look out for in 2021.

iOS 14 and increased privacy: What it means for your small business

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The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

Let’s Talk: What is the best social media platform for your business?

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What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

Bing at the ready: Microsoft officially supports Australia’s media code as Google eyes an exit

REDMOND, WASHINGTON - JULY 17: A building on the Microsoft Headquarters campus is pictured July 17, 2014 in Redmond, (Stephen Brashear/Getty Images)

Microsoft is determined to play ball with the Australian Government as they eye a potential growth spurt that would come with Google leaving.

Summernats burnouts gain traction in USA

A ban on mass gatherings that forced the postponement of Australia’s premier car festival – Summernats – hasn’t stalled the event’s rise in popularity in the USA, thanks to a gaming app that has been downloaded more than 1.5 million times.  In a normal year, Summernats attracts 100,000 car lovers and injects $30 million into… Continue reading Summernats burnouts gain traction in USA

‘Dodgy’ online reviews are a thing of the past thanks to Removify

Ever receive an unfair review online? Did it damage your brand reputation and Google ranking? Two people who understand this problem well are Andrew Whitford and Nick Bell. Andrew is a digital marketer, and his experience with brands in the past has given him an insider view of the real challenge that businesses are facing in… Continue reading ‘Dodgy’ online reviews are a thing of the past thanks to Removify

Trust and the role it plays in creating strong customer relationships

Byline: Charles Heunemann, Managing Director, VP Asia Pacific for Natterbox Limited Acclaimed American author Dr Stephen R. Covey argued that in all our relationships we have an “emotional bank account” and our interactions either increase or decrease the balance of trust and connection. “When the trust account is high, communication is instant, easy and effective,”… Continue reading Trust and the role it plays in creating strong customer relationships