Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

Let’s Talk: Automation – To be or not to be for your business?

Pictured: Robot 'Pepper' | Credit: Alex Knight

Automation, what is it good for? Is automation a good idea for all businesses? What limitations are there? Let’s talk..

iOS 14 and increased privacy: What it means for your small business

Image credit: Adem AY

The upcoming changes are a win for improving the privacy of social media users, but it will substantially change the world of marketing. It’s time to invest in other touchpoints…

What to look for in PR agencies and how they can maximise your business exposure

Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you… Continue reading What to look for in PR agencies and how they can maximise your business exposure

Why media training is important for business leaders

Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if… Continue reading Why media training is important for business leaders

How to get a brand 10 times your size to join forces with you

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board.… Continue reading How to get a brand 10 times your size to join forces with you

Start-ups: your branding and website are so important!

Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the… Continue reading Start-ups: your branding and website are so important!

Why startups can’t afford to ignore design and branding when launching their product

Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design… Continue reading Why startups can’t afford to ignore design and branding when launching their product