Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

Image credit: Daniele Franchi

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

What to look for in PR agencies and how they can maximise your business exposure

Byline: Jessy Marshall founder of Hive HQ PR can be a very grey area for some businesses and understanding why PR should be part of your marketing plan is crucial to building up brand exposure. Whether you have had PR before or are looking into investing in PR below are a few tips to help you… Continue reading What to look for in PR agencies and how they can maximise your business exposure

Why media training is important for business leaders

Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if… Continue reading Why media training is important for business leaders

Preparing for an IPO? Here are 4 things to consider in your PR strategy

Going public is a huge step for any company. Taking a company from private to public through an IPO (or ‘initial public offering’) and listing on the stock exchange is a process that can take months, or even years, of planning, preparation and execution. Amid the myriad of tasks involved in preparing for an IPO,… Continue reading Preparing for an IPO? Here are 4 things to consider in your PR strategy

Too good to be true: why a negative review could be exactly what your business needs 

With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for responding to negative reviews. Why bad reviews aren’t so bad A negative review isn’t necessarily a bad thing, as it can also provide businesses with an opportunity to develop the business… Continue reading Too good to be true: why a negative review could be exactly what your business needs 

Eight rules for branding your business

Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay always has a few things in common; simplicity, relatability and personality. There are many brands, businesses and even countries we admire for doing this so well; see Nike, Converse, Coca Cola… Continue reading Eight rules for branding your business

Four steps to building relationships with journalists

Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn,… Continue reading Four steps to building relationships with journalists

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and… Continue reading ‘Old school’ thinking won’t cut it in the age of digital media

Three effective strategies for dealing with negative online feedback

Close up of a woman hands working with a laptop at home

When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re… Continue reading Three effective strategies for dealing with negative online feedback

How to build customer loyalty when starting out

Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers, find a way to relate to them and exceed their expectations at every turn. This will create positive word-of-mouth, and bring in more business for you. Here are some tips to… Continue reading How to build customer loyalty when starting out